Make it POP: Inkjet Applications for Point of Purchase
By Tonya Powers
This four-minute video, produced by Canon for the Project Peacock Platform, provides an overview of how inkjet enables brands to influence potential customers at the final step of the buyer's journey: the purchasing decision.
Project Brief
Today’s point of purchase goes way beyond the checkout counter. Point of purchase includes all the touchpoints within a store where an individual has a chance to interact with a brand. This video, which was created for the Project Peacock Platform, features application samples of both indoor and outdoor advertising ranging from small labels and shelf danglers to larger-than-life displays and floor signage. The benefits of inkjet for point of purchase applications — optimized uptime, quick turnarounds, and lower operating costs — take center stage, and popular Canon presses for POP advertising are also featured.
