First, to differentiate 2022’s signage from the year before, we chose a more diverse and vibrant color palette that featured bright pastels and electric hues. This meant transitioning from RGB to CMYK for all print collateral to achieve the look and feel we wanted while maintaining visual consistency across all applications.
Whereas signs from previous years used more photorealistic tropical imagery, the 2022 signage incorporated more elegant iconography that featured flamingos, palm trees, and suns to help make the Back to Boca signs singular and unique.
Previous years of thINK Ahead signs included a wide range of conventional event wayfinding material like foam core directional and agenda signage, table tents, table toppers, pull up banners, hanging banners, window clings, and floor graphics. The table tents incorporated QR codes to provide attendees with access to additional information and content via the thINK Ahead app.
For 2022, we wanted to build on what we accomplished in previous years, and test the limits of what we could achieve. For a poolside dinner party and networking event called Cabana Nights, we designed festive pool floats that enhanced the atmosphere and exclusive feel of the event. We also doubled down on our expertise with cling signs by designing a 120” x 48” fireplace cling that welcomed attendees, and we experimented with weatherproof print by creating 24” x 36” parking signs to help attendees find event parking.
Since thINK Ahead returned to a live, in-person gathering post-pandemic, we’ve pushed ourselves to evolve our signage in new or unexpected ways, in terms of the design, scope, and application — and we’ve demonstrated that event signage can be just as dynamic and interesting as the event itself.
If you’ve used digital inkjet to help your audience find their way, we want to feature it on Dots & Pixels. Send us your work and we’ll showcase it in a future Project Spotlight.
