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How These Movies Inspired Interactive Holiday Greetings

By Trekk
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Project Brief

Canon wanted to use classic holiday movies as inspiration for a series of three holiday cards for the Canon sales team to send to customers and prospects. Using well-known holiday films as a jumping off point for the holiday mailers offered some interesting opportunities to leverage the superior print quality and versatility of Canon’s digital inkjet presses in service of creating more interactive mailers. 

To capture the imagination of as many people as possible, we blended old and new with our movie choices, selecting A Charlie Brown Christmas, A Christmas Story, and Elf as the launchpad for this fun and exciting inkjet project. 

Solution

Each of the Canon holiday cards showcases prominent imagery or dialogue to help the audience instantly connect the card to the movie. In addition, each card features a unique finishing technique or digital integration to create a more interactive or immersive experience that surprises and delights. 

The Elf card utilizes a spot UV treatment on the cover to make the Buddy the Elf likeness pop off the sheet. The well-known line of dialogue at the bottom of the card entices audiences to explore the interior, which includes a quick response (QR) code and call-to-action (CTA) to ELF YOUR SELFIE. Scanning the code launches an AR experience where users can try on Buddy’s classic green elf hat. 

The most iconic piece of imagery from A Christmas Story is the leg lamp. This card takes cues from the FRAGILE shipping box featured prominently in the movie, and, once opened, a perforated leg lamp can be punched out and assembled to create a replica of the famous prop.

Finally, for A Charlie Brown Christmas, we highlighted Snoopy’s red dog house, outfitted with the festive holiday lights that helped him win the decorating contest. Inside the card is a CTA to DECORATE with a QR code that opens an AR experience where users can decorate a digital version of Snoopy’s house.

Printed on Canon’s varioPRINT iX sheetfed inkjet press, these holiday mailers demonstrate how digital inkjet can create truly memorable experiences that captivate audiences and double down on the tactile power of print media.