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Project Spotlight: A Swag Pack that Rewards and Inspires

By Trekk
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Project Brief

Dots & Pixels wanted to create an inspiring swag pack as a special thank you to graphic designers who engage with the website via our lively discussions on all things digital inkjet and real-world examples of high-quality inkjet projects. 

The multi-piece pack needed to incorporate variable data printing to personalize the content, and the swag included needed to be eye-catching enough that designers would want to display the items on their desk. Plus, as a bonus, the swag pack itself needed to serve as inspiration for how designers can leverage digital inkjet to create exciting, full-color direct mail and print marketing collateral. 

Solution

We designed a fun swag pack called the Designer’s Desk Pack as a gift for graphic designers who submit their best work to be featured on the Dots & Pixels website. The desk pack features a jumbo bi-fold postcard as the outer housing and showcases the website’s distinct branding. The contents of the swag pack include numerous vibrant, bold pieces, including stickers, coasters, and small postcards with messaging that celebrates the importance of print. 

Printed on various Canon Solutions America digital inkjet presses, the pack also demonstrates the superior print and color quality designers can achieve with inkjet. 

The stickers and coasters also serve as inspiration on how to think outside the traditional sheet when designing for digital inkjet. The superior quality of the pieces turns them into true keepsakes that any designer would be proud to display. 

Interested to see the Designer’s Desk Pack for yourself? Submit your finest digital inkjet project to Dots & Pixels and we’ll mail you a copy.